Wednesday, August 26, 2009

2nd Site Visit: Soneva Fushi, Maldives

Fringed by coral reefs that meet soft white sand, rings of blue hues from crystal clear waters surround the 1190 islands of the Republic of Maldives. Soneva Fushi, located idyllically on Kunfunadhoo Island of the Baa Atoll, offers all the charm one would expect of the Maldives in utter sophistication and luxurious comfort.

Tucked away in lush tropical vegetation, 65 villas stay cool from the hot and humid Maldivian weather. The limited villas allow for exceptional service by attentive hosts, predominantly male, at a guest to host ratio of 1:4. Generously spaced out for privacy and nestled in nature, the villas and other buildings are constructed and crafted from renewable and certified-sustainable sources.

Fast moving towards its ‘Zero Carbon’ goal by 2010, Soneva Fushi had a carbon footprint audit carried out and a suite of carbon emission reduction strategies are being implemented. One ambitious experiment worth highlighting would be the Deep Water Cooling of villas and other buildings using nature’s renewable resources – i.e. cold deep seawater, resulting in 70% energy saving through more efficient air-conditioning.

Other carbon reduction (and waste reduction) measures include growing the resort’s own food in the organic gardens and sourcing produce from local farms and fishermen, thereby reducing air miles and non-biodegradable packaging, not to mention rewarding the human gastronomic sense with the freshest ingredients.

0.5% of Soneva Fushi’s annual revenue goes into their Social and Environmental Responsibility Fund (SERF), which supports national and international programmes on health, education, conservation and community development.

Whether you decide to go barefoot and stroll along the beach or jungle paths, star-gaze at the Observatory or dive into the depths of the sea, or even indulge in their award-winning spa treatments, one is bound to embrace Soneva Fushi’s S.L.O.W. L.I.F.E. concept – Sustainable, Local, Organic, Wholesome, Learning, Inspiring, Fun, Experience...The real experience guests repeatedly return and stay on for.

By: Shafinaz Suhaimi (Kunfunadhoo Island, Baa Atoll, Republic of Maldives, 20 - 24 August 2009)

Special note: Soneva Fushi is one of the finalists for the 2009 Responsible Tourism Awards (Category: Mid Size). For more v-blogs on Responsible Tourism Awards 2009, please visit our YouTube Channel.

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